By Isaac Tugume
In a bid to give African artists an opportunity to grow and earn more money from their music, Kim Bush, the General Manager of Black Market Records, a leading independent record label, has announced a Sync Licensing partnership with Virgin Music, which will enable the company to strengthen its sync licensing capabilities.
It should be noted that as the music industry advances, Sync licensing, which is the process of using music in film, television, advertisements, video games, and other media, has become an integral aspect of the modern music industry. This is because the process provides an array of benefits for both artists and music labels.
With this new partnership therefore, Black Market Records aims to provide an even broader platform for its talented roster of artists, because it marks a significant milestone in the company’s continued commitment to supporting its artists and expanding their exposure to new audiences.
Kim Bush, the Black Market Records General Manager, hailed the partnership, saying that Black Market Records and Virgin Music are excited about the prospects that this partnership brings to their respective artists and the broader music industry.
“I am pleased, as the General Manager, to say that at Black Market Records, we have produced more music in Africa than any other label. That is such an accomplishment for an Independent label who came to Africa with no foundation to grow in such a manner and this partnership with Virgin Music is just another stepping stone to the bigger future of the company,”.
She noted that as they continue to work closely together, both companies are dedicated to nurturing the talent they represent and ensuring their music reaches new heights.
Black Market Records’ partnership with Virgin Music will thus enhance its ability to secure valuable sync licensing deals for its artists because by joining forces, the two companies can leverage their extensive networks, resources, and expertise, to offer artists an even wider range of opportunities and maximize their potential.
Speaking about this partnership between the two companies, Mr. Cedric Singleton, the Black Market Records Chief Executive Officer (CEO), said that; “We are thrilled to partner with Virgin Music for sync licensing. This collaboration represents a significant step forward in our ongoing commitment to supporting our artists and expanding their reach.”
“By joining forces with Virgin Music, we can tap into their expertise and connections, which will provide our artists with greater exposure and opportunities in the world of sync licensing,” he added.
Kim emphasized that although the process has a number of advantages, below are some of the guaranteed benefits that artist stand to gain from Sync Licensing;
Increased Exposure
Sync licensing enables artists to have their music featured in a wide range of media, reaching audiences they might not have otherwise reached. This exposure can lead to increased recognition and a growing fan base.
Financial Opportunities
Artists can earn additional income through sync licensing deals, as they receive royalties for the use of their music in various media projects. This additional revenue stream can be crucial for emerging artists and can supplement their income. Artists can receive up to 1 million dollars for just one song.
Artistic Growth
Collaborating with media creators, directors, and producers provides artists with new opportunities to experiment with their music. It can encourage creativity and the development of new, unique sounds that resonate with a broader audience.
Long-Term Success
Sync licensing can lead to long-term success and sustain an artist’s career over time. A well-placed song in a popular movie or commercial can continue to generate interest and income for years to come.
About Black Market Records:
Black Market Records is an independent record label dedicated to promoting and supporting emerging and established artists. With a focus on providing a platform for creative talent, the label has a diverse roster of artists spanning various music genres.
About Virgin Music:
Virgin Music is a renowned music label and entertainment company known for its vast experience in the music industry. The company has a strong presence in music production, distribution, and licensing, providing invaluable support to artists and creators worldwide.
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